Green Dream

The Why Factory dreams the Green City
There is confusion about what green means for design, architecture and urbanism. Winy Maas asserts that green projects are still disconnected efforts which fail to attain the scale of the interventions that are actually called for. Green is fashionable, but its design potentials remain unexplored.

Green Dream questions what is currently labelled as 'green' and in conjunction with experts elaborates how it ought to be defined. It challenges architectural conventions and looks into the potentials of new green architecture. It recognizes that green buildings alone do not make a green city, but also looks at potential solutions within the cities themselves, how it will change them and where the boundaries lie. Is a green city actually feasible? The Why Factory concludes that green is ultimately about performance. If you understand the metrics and numbers, then greenery can serve as inspiration. Visionary projects illustrate the green future that contextual, large-scale, imaginative and measurable architectural and urban projects might produce for us.

- Probing research by The Why Factory, MVRDV and Delft University of Technology
- Essays by John Thackara and Winy Maas
- Green urban projects and observations of the future

 Winy Maas, Pirjo Haikola, Ulf Hackauf, The Why Factory (eds.), Green Dream, How Future Cities Can Outsmart Nature, Rotterdam 2010

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